netflix | CALLING ALL WILL SMITHS
I helped Carrot Creative pitch (and win) work for the launch of BRIGHT, Netflix’s biggest film to date (at the time). We created a campaign that brought REAL Will Smiths from across the country to LA to help Will Smith at the premiere of his new movie.
ECD: Jonathan Santoro
AD: Claire Fraze
CW: Brian O’Neill
AGENCY: VIRTUE/CARROT CREATIVE
CASE STUDY
CALLING ALL WILL SMITHS
CALLING ALL WILL SMITHS BLOOPER REEL
SOCIAL ASSET - LET’S ALL GO TO THE LOBBY!